BETHESDA, MD — The Car Care Council Women’s Board (WB) has announced the winners of the new Automotive Communications Awards (ACA). The awards were presented during the Women’s Board reception on Tuesday, Nov. 2 in Las Vegas, during AAPEX.
The Automotive Communications Awards recognize companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts. The business-to-consumer awards have 14 categories for entry targeted to women, including car care clinics and direct mail piece or campaign/newsletter. The business-to-business awards consist of 21 categories with such options as logo design and special promotions and promotional events/trade show.
Business-to-Business award recipients:
Federated Auto Parts – Print ad campaign to distribution/retail audience
Siemens VDO – Print ad campaign to technician/repair audience
Gates Corporation – Print ad – best use of graphic
SKF/Chicago Rawhide – Print ad – best use of copy
KYB America LLC – Corporate image campaign
ALLDATA – Co-op/partnering campaign
Motormite/Dorman – Best new training materials – video
Grote Industries – Best new training materials – print
Robert Bosch Corporation/Target Communications – Best magazine article – technical
Counterman Magazine – Best magazine article – general market/special interest
Advanstar Automotive – Best magazine article – news
IAPA/ASP – Best newsletter to customer or “external” audience
Federal-Mogul/Carter – Best logo design/usage
aftermarketNews.com – Best Web site
Robert Bosch Corporation – Best merchandising
Federal-Mogul/Champion – Best special promotion and/or promotional event
Phillips Automotive Lighting – Best PR effort
Beck/Arnley – Best packaging
Aftermarket Auto Parts Alliance – Best application of “Be Car Care Aware” campaign/logo
Business-to-Consumer award recipients:
Federal-Mogul/ANCO – Television Commercial(s)
Aftermarket Auto Parts Alliance – Radio Commercial(s)
NGK – Print Ad
Aftermarket Auto Parts Alliance – Direct Mail Piece or Campaign/Newsletter
Robert Bosch Corporation/Target Communications – Magazine Article
Tomorrow’s Technician Magazine – Educational Article
ACTRON – Brochures, Booklets & Handouts
Monroe Shocks & Struts/Tenneco Automotive – Special Promotions & Promotional Events
Firestone Tire & Service Centers – Car Care Clinics
ANSA – Posters, Calendars, Collateral Materials
ACDelco – Public Relations Efforts
Raybestos Brakes – Web site
ASE – Business-to-Consumer – Other
“I would like to congratulate the 2004 Automotive Communications Award recipients and extend my sincerest thanks to everyone who participated,” said Jennifer Tio, president of the Car Care Council Women’s Board. “We received a record-setting amount of entries this year that were all of the highest caliber. It was difficult for our judges to choose just one winner per category.”
For more information, visit the Car Care Council Women’s Board Web site: http://women.carcare.org.
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