The Marx Group Hires Leslie Maxwell - aftermarketNews

The Marx Group Hires Leslie Maxwell

SAN RAFAEL, Calif. — The Marx Group has announced the addition of Leslie Maxwell to its agency staff, effective June 2008. Maxwell will serve in a dual role as client manager and public relations (PR) manager for existing and new clients. She will work from a satellite office in Nashville, Tenn.

Maxwell will work closely with The Marx Group team to develop strategic marketing plans, concepts and public relations programs. She has more than 12 years experience in the specialty aftermarket providing public relations and account service to many of the top performance, restoration and appearance product companies. Maxwell has worked with K&N, Mr. Gasket Co., MAHLE Motorsport, AMP Research, Rancho, Cherry Bomb and others. As a seasoned professional she has assisted in the launch of new companies, divisions and products; all with a wide range of marketing budgets and goals.

Maxwell’s special forte is media relations, event management, account service and market strategy. She has a record of developing successful advertising and PR campaigns that are supported by her long-term relationships with the automotive press and industry leaders.

Maxwell most recently served as the public relations director and chief copywriter for Martin & Co. Advertising, prior to her position as public relations director for Burroughs & Associates Advertising.

Tom Marx, president and CEO of The Marx Group, said, “Leslie is recognized in the automotive aftermarket as the quintessential ‘go to’ person for ‘make it happen’ public relations, and on target marketing consultation. As a seasoned aftermarket marketing communications professional, she has an excellent grasp of the necessary steps to help our clients grow their business. She is a strong asset to our existing staff and we greatly appreciate her energy and enthusiasm.”

Gary McCoy continues as PR director, and Kerri Petersen expands her role as vice president of creative and marketing services for The Marx Group.

You May Also Like

Merchants Fleet Names Starke Regional Sales Manager

Jessica Starke will be the regional sales manager for the central region of the company’s Truck & Van Rental Division.

Merchants Fleet Hires Starke as Regional Sales Manager

Merchants Fleet announced the hire of Jessica Starke as regional sales manager for the central region of the company’s Truck & Van Rental Division.

"Jessica's comprehensive understanding of the transportation industry and her unwavering dedication to delivering exceptional service are perfectly aligned with our mission to provide flexible, reliable, and innovative fleet solutions," said John Korte, vice president of central region sales at Merchants Fleet. "We are thrilled to welcome someone of Jessica’s caliber to lead the charge in driving success for our clients in the central region."

APA Appoints Nick Branoff as New Board Member

Branoff (second from left) is the CEO of Flint, Michigan-based Brown & Sons Auto Parts and is the grandson of the founder, Jack Brown.

APA Appoints Nick Branoff as New Board Member
Dill Air Controls Welcomes Sean Lannoo

Joining the Dill team on April 29, Lannoo will step into the newly established role of technical training manager. 

Sean Lane Dill
TBC Corporation Appoints New President and CEO 

Don Byrd, currently TBC’s chief strategy and marketing officer, assumes his new role effective May 1.

Goodyear Names New Americas Unit President

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear Names New Americas Unit President

Other Posts

Bartec TPMS Announces Addition to Field Service Team

Joe Miller has been involved in the automotive industry his entire career, starting in the family automotive shop, and over the years working his way through all the shop positions.

BARTEC TPMS
Grote Names Star Safety Technologies’ Regional Sales Manager

Gunther Hochapfel brings more than 18 years of experience in the safety and warning technology industry to the company.

Continental Appoints New ‘Head of Region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the US and Canada.

Continental Rob Schroeder
Eaton Names Senior Vice President and Controller

Adam Wadecki currently serves as senior vice president of internal audit.

Eaton Names Senior Vice President and Controller