CARTERET, N.J. – CRP Industries has announced the appointment of Dennis Losey to the position of western regional sales manager, Traditional Aftermarket Business Unit.

Founded in 1954 as the North American partner of Continental AG, CRP Automotive supplies ContiTech branded timing belts, timing belt kits and serpentine belts; Pentosin technical automotive fluids; and Rein Automotive AC and under car parts for domestic and import applications to the wholesale distribution marketplace.

Losey is no stranger to the automotive aftermarket as he most recently held the position of automotive aftermarket manager for Henkel/Loctite, responsible for all western U.S. sales in the automotive, marine, heavy duty and motorcycle markets. Prior to Henkel/Loctite, Losey held national sales management positions with Radiator Specialty, Blue Coral/Slick 50 and Loctite. He is a graduate of San Diego State University.

In his new role at CRP, Losey will be responsible for the company’s Traditional Domestic Aftermarket business development activities for all states west of the Mississippi River. He will work with CRP’s sales representative agencies managing, motivating and training their respective sales forces. Losey will be looking to extend CRP’s product offering into areas that have not been traditionally serviced by the company.

“Dennis brings more than 30 years of sales management experience having worked for a number of respected companies,” said Bob Crane, director of sales & marketing, CRP’s Traditional Aftermarket Business Unit. “And he will bring the same high level of professionalism and service to CRP’s customers and activities.”

For additional information about CRP Industries, visit: www.crpindustries.com.