OAK BROOK , IL and AKRON, OH – Babcox Publications and Industrial Marketing Research (IMR), a provider of market intelligence and data for the automotive industry, have announced a new exclusive partnership, through which Babcox will present IMR Automotive Research data through its various publications.

"IMR is recognized throughout our industry as a trusted resource for pertinent market data. When you combine IMR’s breadth and scope with Babcox’s in-house research and data analysis skills, you have the ability to present powerful and meaningful unbiased information for the benefit of the entire industry," said Babcox Group Publisher Jon Owens.

Beginning this year, IMR research will be presented to the automotive aftermarket industry via Babcox’s print and electronic publications including Counterman magazine, ImportCar magazine, Underhood Service magazine, Brake & Front End magazine and aftermarketNews.com.

This new partnership coincides with the launch of IMR’s new website, AutomotiveResearch.com, which provides professionals interested in the automotive marketplace with current, concise industry data. The site features part replacement rate trends and market share trends and will be expanded this year to include market intelligence on accessory trends, technicians, repair shops, parts brand, brand usage, vehicle technology, consumer preferences and more from IMR’s existing syndicated tracking studies.

“As the leading publisher of automotive aftermarket news, Babcox is an exciting partner for IMR to have,” said Bill Thompson, president of IMR. “The combination of our industry research and the excellent editorial and analytical staff at Babcox will undoubtedly bring in-depth insight into the changing aftermarket.”

For more information about Industrial Marketing Research, go to: http://www.industrialmr.com.

To learn more about Babcox Publications, go to: http://www.babcox.com