WESTMONT, Ill. IMR Inc. has announced the availability of its new Do-It-Yourself (DIY) Decision Process Study on Brake Shoes and Pads.
Among the key findings of the study is that 70 percent of DIYers decide where to buy first, according to IMR President and CEO Bill Thompson.
“Our latest study on brake shoes and pads offers comprehensive data that provides insight into consumer purchasing decisions that isn’t available anywhere else in the industry,” said Thompson. “When we look at this category and find that 70 percent of DIYers decide where to purchase the brake shoes and pads first, it tells us the majority of the point of influence for these consumers happens in the store. However, there are definitely cross-marketing opportunities here as on average consumers consider two brands prior to making a purchase and 69 percent make other brake system related purchases to supplement the installation of the brake shoes and pads they’re purchasing.”
The complete Do-It-Yourself (DIY) Decision Process Study on Brake Shoes and Pads can be purchased by contacting IMR Inc. at 1-800-654-1079 or by visiting the company’s Web site at www.AutomotiveResearch.com.