TBC Corporation announced the appointment of Bill Schafer to the role of Chief Operating Officer for TBC Brands and TBC International. Schafer will report directly to TBC Corporation’s President and Chief Executive Officer, Sam Kato, and will oversee all TBC Brands and TBC International sales initiatives, including customer service, commercial tire sales, equipment and non-tire sales, and operations, according to TBC.

Schafer brings 30 years of experience from Michelin, a TBC Corporation shareholder, where he held various leadership roles during his tenure, most recently serving as the Original Equipment & Aftermarket Vice President – Michelin Beyond Road Business Line.

Prior to that role, he served as Vice President of North America Commercial Sales, where he played a crucial role in growing sales and market share, achieving remarkable success in the commercial truck division’s turnaround, according to TBC.