Pirelli marked a significant milestone with the production of its 50 millionth tire at its Silao plant in Guanajuato, Mexico. Established in 2012, the Silao plant, situated within the Silao “Puerto Interior” industrial hub, has been pivotal in serving both local and North American markets, Pirelli said. The plant specializes in high performance and ultra high performance tires for various vehicles, including cars, electric vehicles, SUVs and light trucks.

The celebration, attended by Diego Sinhue Rodríguez Vallejo, governor of Guanajuato, and Enrico Verdino, CEO of Pirelli Mexico, along with company executives and staff, also marked the inauguration of Pirelli Mexico’s inaugural training center. Spanning 900-square-meters, the center aims to foster the development of specialized local talent, offering courses in safety, quality, productivity, technology and environmental care, in collaboration with esteemed educational institutions and utilizing cutting-edge technological platforms.

Verdino expressed gratitude to the associates who contributed to the achievement, emphasizing Pirelli’s commitment to investing in the state. He highlighted the potential for Mexican employees trained at the center to contribute globally to Pirelli’s success.

Governor Rodríguez Vallejo hailed the opening of the training center as a new chapter in Pirelli’s journey in Mexico, showcasing confidence in the region’s talent and driving innovation in line with Industry 4.0 principles, the company said.

Since its inception, Pirelli has invested over $900 million in the Mexican plant, witnessing a production surge from 1.5 million to 8.5 million tires.