O’Reilly Auto Parts Honors Amalie Oil Co. for Sales & Service

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O’Reilly Auto Parts Honors Amalie Oil Co. for Sales & Service

Amalie Oil was recognized during O'Reilly's Supplier Awards at its 2024 Leadership Conference in Dallas.

Madeleine Winer
By Madeleine Winer
Published:
Amalie-Oil-sales-and-service-O'reilly-auto-parts

O’Reilly Auto Parts recently concluded its 2024 Leadership Conference at the Kay Bailey Hutchinson Convention Center in Dallas, Texas. As part of the conference, various manufacturers were recognized for their support and partnership during 2023.

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Amalie Oil Co. was recognized with O’Reilly’s Sales and Service award during the supplier awards presentation. The company’s continued partnership with O’Reilly’s was highlighted for excellence in exceeding industry fill rates during times of raw material shortages. Amalie Oil was also last year’s recipient of the Supplier of the Year Award for O’Reilly Auto Parts.

As a family-owned lubricant manufacturer in North America, AOCUSA , Amalie Oil’s current name, is dedicated to producing quality products and providing excellent customer service, the company said.

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Awards & Charity

O’Reilly Selected for ‘Radio Marketer of the Year’ Award

O’Reilly Auto Parts will be recognized with this award in recognition of its longstanding use of radio to empower consumers and build their brand.

Emma Henderson
By Emma Henderson
Emma Henderson is the Managing Editor of aftermarketNews and Counterman. She joined Babcox after a career as a television reporter for stations across the Midwest. Contact her at [email protected]
Published:

O’Reilly Auto Parts will be recognized as the 2024 Radio Mercury Awards “Radio Marketer of the Year” Award, in recognition of the company’s longstanding use of radio to empower consumers and build its brand. 

The company’s highly recognizable “OH OH OH O’REIIIILYYYY AUTO PARTS… OWW” jingle "demonstrates the true power of a sonic identity as an effective tool to capture attention and boost distinctiveness for the brand," according to the company.

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