STA-BIL fuel stabilizer, a product of Gold Eagle Company, launched a new TV commercial created to educate consumers and highlight how STA-BIL has been a trusted brand from generation to generation. The commercial showcases how STA-BIL stabilizes fuel, reduces gum and varnish buildup and protects engines from harm caused by degraded fuel.

Developed by the company’s in-house video department, the commercial shows the product’s ease of use for a DIYer to protect a vehicle by adding STA-BIL to the fuel tank, in this case a late-model white C8 Corvette. The commercial showcases the vehicles that can benefit from a fuel stabilizer, including boats, UTVs and lawn mowers, since fuel can begin to degrade in as little as 30 days.

“In speaking to our customers, we have heard time and again that they first learn about STA-BIL from their dad or grandfather. It was the number one way to protect fuel from degrading 60 years ago as it is today, so there is a nostalgia associated with this product unlike many on the market today,” said STA-BIL Brand Manager Bob Galuska. “Most people grow up learning how to take care of equipment and their vehicles from their dad or grandad. We tapped into this memory to remind our customers that this product worked great then and is just as effective today. Not only that, but this also has a personal sentiment embedded in the message as well, as the photos show in the commercial are myself and my grandfather who taught me about STA-BIL at a young age.”