B&R Auto Announces Three Acquisitions, New Executive

B&R Auto Announces Three Acquisitions, New Executive

Lance Goeddel, with 10 years of automotive aftermarket experience, has been named chief administrative officer.

B&R Auto, a provider of recycled automotive parts and a subsidiary of Highview Capital, LLC, has expanded its operations with the acquisition of American Auto Recycling, New Way Auto Sales & Parts and Charlie’s Towing. These acquisitions mark B&R’s entry into the Arizona market and an expansion of its presence in Oregon.

B&R, with over four decades in the industry, operates more than 20 locations in the Western U.S., offering recycled parts to collision and repair centers as well as individual customers. The company partnered with Highview in June 2023 to bolster growth through acquisitions and organic initiatives.

American Auto and New Way, both based in Arizona, supply a variety of recycled auto parts to regional customers. Charlie’s Towing, with over 35 years of history, offers towing and roadside assistance in Oregon’s Mid-Willamette Valley.

Jeff Helget, president of B&R Auto, expressed enthusiasm about the acquisitions, noting their significance in the company’s expansion. “The acquisitions of American Auto, New Way and Charlie’s are important steps in B&R’s continued growth as we work to reach more customers with leading product selection and top-tier service,” Helget said.

Steve Russell, senior portfolio manager at Highview, highlighted the acquisitions as key milestones in B&R’s expansion since partnering with Highview in 2023. He mentioned that these investments would enhance B&R’s logistics and product availability, ultimately improving customer service.

Alongside the acquisitions, B&R also announced the appointment of Lance Goeddel as chief administrative officer. Goeddel, with over ten years in the automotive aftermarket sector, previously worked at Leeds West Groups as senior vice president and general counsel. He has held various roles at Grease Monkey and JBS, focusing on M&A and legal efforts. In his new role at B&R, Goeddel will lead initiatives in legal, compliance, administrative and M&A functions.

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