Niterra North America Inc. (formerly NGK Spark Plugs (U.S.A.) Inc. announced that Michael Burchi has been appointed general manager of aftermarket and OE product. Burchi will resume the role previously vacated by Mark Boyle, who was recently promoted to PAMA Regional General Manager of Product.

“Mike has been a Niterra associate for over five years and has made significant contributions to the product team during his time with the company, managing product lifecycles, reducing global costs and analyzing key customer KPIs,” said Kirt Denman, director of Aftermarket.

In his new role, Burchi will oversee the aftermarket and OE product, business intelligence, content, customer support and training/technical services for the US and Canada. Burchi graduated from Michigan State University in East Lansing, Michigan, with a BA in International Relations Economics. He has spent his career in automotive product management, specializing in situation analysis, product strategy and executive summaries to streamline decision-making. He also has expertise in data analytics.