Niterra North America Inc. (formerly known as NGK Spark Plugs (U.S.A.) Inc.) announced the appointment of Mark Boyle as its PAMA regional general manager of product. Boyle has been a Niterra associate for over six years.

In his new role, Boyle will oversee aftermarket and OE products for the PAMA Region, which includes Mexico, Australia, Canada and the United States.

“Mark has been an essential member of the product team during his time with the company, contributing to the development of Aftermarket and OE products, customer service, training, business intelligence and content,” said Brian Norko, senior vice president of commercial business operations. “In his new role, crucial to Niterra’s long-term business strategy, Mark will work closely with our PAMA affiliates and lead coordination efforts with our Global Headquarters in Japan for all projects.” 

Boyle has more than 25 years of experience leading teams for product innovation, brand, and product management, as well as strategic development and execution, resulting in successful product launches, Niterra said. Additionally, he was a founding member of the Marketing Executive Council, a part of the Automotive Aftermarket Suppliers Association (AASA). 

“I am excited to embark on this journey,” said Boyle. “My new role will allow us to foster greater collaboration within our regional organization, fortify our brand and portfolio, and strengthen our presence globally. It is part of a robust plan to keep Niterra and the PAMA Region in a strong and growth-oriented position for many years.”