TREMEC, a subsidiary of KUO, announced the appointment of a new leader to its Business Development Team.
Jeff Nichols joins the company as vice president, global business development and corporate strategy. Nichols will lead the Sales, Strategy, and Marketing functions, reporting to Antonio Herrera, managing director for TREMEC.
In his new role, Nichols will oversee these critical functions with an aligned focus to strategically grow and diversify the company in core and emerging technologies, TREMEC says. His job responsibilities will include leading the development of global marketing strategy, as well as providing day-to-day guidance to both the OEM and Aftermarket marketing teams.
“Nichols is an accomplished senior executive in the global automotive industry. He possesses proven acumen in international business, operations and engineering with a diverse background in automotive OEM, Tier 1 and private equity interfaces within the C-suite,” the company adds.
Throughout his 32-year career in the global automotive industry arena, Nichols has served leading Tier 1 suppliers in both international engineering and business development capacities, advanced powertrain, chassis and driveline technology segments, including hybrid technologies and vehicle performance markets.
