FRAM announced the launch of the FRAM Synthetic Endurance oil filter, which it says is an exclusive product offering to Walmart. The filters are available only at Walmart retail locations in the United States, the company says.

FRAM Synthetic Endurance is a “premium, high-flow synthetic oil filter that provides maximum protection and performance for up to 25,000 miles when paired with the appropriate synthetic motor oil. Engineered with a heavier steel construction, FRAM Synthetic Endurance provides enhanced durability to meet the demands of today’s higher-pressure engines,” according to FRAM.

“Our most durable premium oil filter in the market, FRAM Synthetic Endurance, is designed to meet the growing performance needs of newer/late model vehicles. FRAM Synthetic Endurance is equipped with a durable, heavy-duty construction, a fully synthetic media that provides 99% filtration, and 360° textured grip for easy installation and removal,” said Jeff Dent, director of product management for FRAM.

FRAM says FRAM Synthetic Endurance filters feature:

• High-Flow Synthetic Oil Filter provides proven protection for up to 25,000 miles.
• 360° Textured Grip provides non-slip surface for easier installation and removal.
• Perfect Seal No-Stick Gasket provides extended durability that is designed for longer synthetic oil change intervals.
• Heavy Duty Base Plate engineered to withstand higher pressure engines.

For more information, visit fram.com.