Mullen Automotive Names Vice President of Commercial Sales

Mullen Automotive Names Vice President of Commercial Sales

Donald Borthwick is responsible for $3.25 billion in annual sales to Fortune 2000 corporations in the western U.S.

Mullen Automotive, Inc. has announced the hiring of Donald Borthwick as its vice president of commercial sales.  

Borthwick, with over 25 years leading commercial vehicle sales for Ford, will spearhead Mullen’s commercial vehicle sales for the U.S.  His previous accomplishments with Ford include:

  • Grew west region commercial vehicle sales 18% (2008 – 2021), achieving regional volume and margin leadership annually
  • Acquired and developed strategic relationships with key, high-volume accounts across consumer retail, food service and package delivery
  • Secured primary vehicle supplier relationship with leading last mile delivery company, growing account to be Ford’s second largest commercial customer
  • Cultivated early EV adopter customers which resulted in strategic early-stage EV system-fill orders (2022) 

“Don is a highly skilled and respected sales leader and will play a key role in establishing Mullen as a leader in the commercial EV category,” said David Michery, CEO and chairman of Mullen Automotive.  

Borthwick will be established out of the recently opened Mullen Tech Center, located in Troy, Michigan.

“Don’s impressive track record and success in partnering with large commercial customers make him a perfect selection to lead our commercial sales team,” said John Schwegman, Chief Commercial Officer for Mullen Automotive.

You May Also Like

Merchants Fleet Names Starke Regional Sales Manager

Jessica Starke will be the regional sales manager for the central region of the company’s Truck & Van Rental Division.

Merchants Fleet Hires Starke as Regional Sales Manager

Merchants Fleet announced the hire of Jessica Starke as regional sales manager for the central region of the company’s Truck & Van Rental Division.

"Jessica's comprehensive understanding of the transportation industry and her unwavering dedication to delivering exceptional service are perfectly aligned with our mission to provide flexible, reliable, and innovative fleet solutions," said John Korte, vice president of central region sales at Merchants Fleet. "We are thrilled to welcome someone of Jessica’s caliber to lead the charge in driving success for our clients in the central region."

APA Appoints Nick Branoff as New Board Member

Branoff (second from left) is the CEO of Flint, Michigan-based Brown & Sons Auto Parts and is the grandson of the founder, Jack Brown.

APA Appoints Nick Branoff as New Board Member
Dill Air Controls Welcomes Sean Lannoo

Joining the Dill team on April 29, Lannoo will step into the newly established role of technical training manager. 

Sean Lane Dill
TBC Corporation Appoints New President and CEO 

Don Byrd, currently TBC’s chief strategy and marketing officer, assumes his new role effective May 1.

Goodyear Names New Americas Unit President

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear Names New Americas Unit President

Other Posts

Mullen Announces New CARB Certification

The certification, for both 2024 and 2025 Mullen Class 3 model years, is awarded to vehicle manufacturers who meet specific emissions standards in compliance with CARB regulations.

Mullen Gets CARB Approval for 2025 Class 3 EV
Bartec TPMS Announces Addition to Field Service Team

Joe Miller has been involved in the automotive industry his entire career, starting in the family automotive shop, and over the years working his way through all the shop positions.

BARTEC TPMS
Grote Names Star Safety Technologies’ Regional Sales Manager

Gunther Hochapfel brings more than 18 years of experience in the safety and warning technology industry to the company.

Continental Appoints New ‘Head of Region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the US and Canada.

Continental Rob Schroeder