Quadratec Inc. has recently announced that David Wells is assuming the role of chief operating officer (COO), effective immediately. Wells, a 25-year mainstay in the truck and off-road accessory aftermarket, had been the company’s chief business development officer.
“David is passionate about creating an engaging and rewarding workplace experience, and his drive consistently delivers results,” said Ted Wentz III, Quadratec CEO. “He brings a wealth of experience, capability and energy to his new role and I’m confident his leadership will motivate and inspire teams across the company.”
As COO, Wells assumes primary responsibility for the overall business operations of Quadratec and will work with other senior leaders to implement the strategic vision and values of the company. He will also be responsible for planning, managing and overseeing the operations, wholesale, marketplace and fulfillment divisions.
“Value-based companies are what is most important to me,” Wells said. “Building and selling products that the customer sees and feels are a value for the purchase price. Often, companies focus on immediate sales and numbers to achieve budgeted goals rather than building value-based products that impress the consumer. Do that, and your future months and quarters will reflect the sales and margins you deserve, not what you say you deserve.”
Wells brings nearly three decades of truck and aftermarket accessory experience to his new role, with time spent both at long-established companies and enterprises he founded and led. Prior to joining Quadratec, Wells oversaw the development of a new fleet and upfitter truck center for the Ken Garaff Automotive Group, a four-billion-dollar dealership network based in Salt Lake City, Utah.
Wells also spent 10 years with Truck Hero as executive vice president of multiple company divisions, managing numerous brands and launching dozens of new products in the automotive aftermarket. Before being acquired by Truck Hero, Wells was president and one of the original founders of UnderCover Inc., the largest manufacturer of ABS Tonneau covers.
