Alltech Automotive, a manufacturer of aftermarket auto parts for the U.S. and world markets, has promoted aftermarket industry veteran, Richard Odom, to vice president of sales and marketing.

“Richard has been instrumental in the expansion of our customer base, including the introduction of our QualityPro line of products,” said Nancy Liu, president and CEO at Alltech.

Odom began his aftermarket career in a NAPA store in 1981 while attending the University of Kansas. A 40-plus-year veteran of the automotive aftermarket, he has held numerous sales and marketing positions with Federal-Mogul, Dana, MAHLE Aftermarket and ZF. In his most recent position, he has served as director of sales for the traditional and retail markets since joining Alltech in January of 2021. Odom will continue to work out of Alltech’s aftermarket sales office in Prattville, Alabama.

“I am very excited about what we are building at Alltech,” said Odom. “We have world-class products and a world class team. We have recently gained approval for our complete family of QualityPro products at both The Group and APA. In my new position, I look forward to continued growth with our current and new partners.”