Huron Capital Partners LLC, a leading lower middle-market private equity platform, announced today that its off-road and overlanding automotive aftermarket accessories platform, which goes to market under the brand names Addictive Desert Designs (ADD) and DV8 Offroad (DV8), (collectively known as Horsepower), has acquired Rago Fabrication.
Rago, founded in 2013 by U.S. Navy Veteran Mario Rago, is a manufacturer and distributor of premier off-road/overland aftermarket products focused primarily on Toyota and Lexus vehicles, such as the 4Runner, Tacoma, and GX460. Headquartered in Kerrville, Texas, Rago designs and fabricates quality products including: storage solutions, bed racks, lighting mounts, gear mounts, armor, and other accessories for the off-road and overlanding enthusiasts.
“The addition of Rago will significantly expand our product offerings. We have offered a range of high-quality accessories for Jeep, Raptor, Bronco and other truck and SUVs for years,” said John Robinson, CEO of Horsepower. “The addition of Rago provides Horsepower with both complementary vehicle platform capabilities, given Rago’s Toyota and Lexus focus, and enhances our R&D activity through the addition of a team that can deliver unique products for the off-road / overlanding enthusiast.”
“We have earned our brand loyalty over the years by consistently delivering high-quality, innovative products to our customers,” said Melissa Rago, owner and operator of Rago Fabrication. “Combining Rago with the ADD and DV8 brands boosts our ability to expand our products beyond the Toyota platforms, by partnering with a team of enthusiasts whose job during the week is their passion on the weekend.”
“We continue to see favorable dynamics in the off-road and overlanding markets that will support Horsepower’s growth over the next several years” said Huron Capital Principal Michael Zukas. “We will continue to partner with strong companies such as Rago, to execute our focused buy-and-build strategy in this highly attractive sub-segment of the broader automotive aftermarket.”
