Babcox Media Inc. has announced that Sam Zelasko has joined the company as senior director of client activation.  

In this role, Zelasko will be responsible for optimizing brand sponsorships and audience engagement. He will serve on the company’s executive leadership team and will have account management responsibilities. 

Zelasko joins Babcox after a 15-year career with the Cleveland Indians, where he managed corporate partnerships and premium hospitality experiences. Since 2016, he has worked with Skyview Networks, where he managed audio broadcast distribution, affiliation and inventory management solutions for professional and collegiate sports franchises, syndicated programs and radio networks. 

“Sam’s long career in sports marketing and sponsorship will bring additional diversity and creativity to our team. We are thrilled to welcome him and utilize his experience to maximize exposure for our clients’ campaigns,” said Bill Babcox, CEO of Babcox Media.      

“I’m excited to make this career transition,” said Zelasko, “While this is an industry change, the attention to detail, quality and innovation behind successful campaigns and sponsorships remain the same. I’m really looking forward to making an impact.”