Total Truck Centers joined 225 manufacturer and reseller exhibitors at the recent Smoky Mountain Jeep Invasion held in Pigeon Forge, Tennessee. The Total Truck Centers team included marketing and sales staff from The AAM Group, who arrived to assist participating members, brand partners and attending resellers in their sales and community-engagement efforts. They also handed out Total Truck Centers hats and awarded Iconic Accessories ducks to the coolest rides at the show.
The Total Truck Centers team covered distribution members and brands in their booths during peak periods, working alongside teams from AllPro Distributing and H&H Enterprises, P&E Distributors and Tennessee Speed Sport, ARIES, Bestop, Bushwacker, Hypertech, Superwinch and Westin Automotive, among others. Total Truck Centers even contributed custom show vehicles designed to draw in onlookers and start conversations for its partners.
While the sales team actively worked to drive consumer traffic to exhibiting resellers, the marketing and videography teams interviewed resellers and manufacturers to capture unique and informative content to be shared later; topics discussed included how to start building an off-road rig and getting the most out of events like the Smoky Mountain Jeep Invasion for new enthusiasts. They also spoke with resellers about the tangible benefits of partnering with Total Truck Centers, including the Aftermarket Websites site-building service and many other exclusive marketing and sales tools proven to help local automotive aftermarket shops be more successful.
Temperatures spiked to over 90 degrees during the event weekend, but that didn’t stop more than 40,000 attendees from taking in the exciting atmosphere. The Iconic Accessories off-road brand also made its presence known at the event, setting up a tent to sell Can@Hand magnetic aerosol can holders with Free All lubricant and showcase quality products focused on the 4×4 and off-road experience.
