CRC Industries, Inc. has announced the launch of its CRC Brakleen® 50th Anniversary ‘Be Original’ Sweepstakes marking 50 years of CRC Brakleen®, the original aerosol brake parts cleaner and number one selling brand, worldwide. CRC is a leading global manufacturer of specialty products and formulations for maintenance and repair professionals and do-it-yourselfers. The company’s ‘Be Original’ sweepstakes theme celebrates the milestone anniversary of its innovative, first-of-its-kind brake cleaner product and the originality and uniqueness of BRAKLEEN users and automotive enthusiasts. Entrants are eligible to win exciting weekly and monthly prizes, and a grand prize trip for two to the world-famous SEMA show in Las Vegas, Nevada. The promotion runs from July 1, 2021 through June 30, 2022, and no purchase is necessary. Fans are invited to enter every day at: CRCBeOriginal.com. 

Original prizes for original fans
Grand Prize – The CRC BRAKLEEN 50th Anniversary ‘Be Original’ Sweepstakes grand prize winner will receive a trip for two to the 2022 SEMA show, the world’s most renowned event for automotive performance and customization. The Grand Prize includes round trip travel to Las Vegas, a 3-night hotel stay, SEMA show passes for two, and a $1,000 gift card.

Monthly prizes
Monthly winners will get to choose one of four prize packages featuring top automotive aftermarket brands. Monthly prizes are each valued at $2,500. Choices include:

Look Original – customizable wheel, tire, and accessories package from Tire Rack®.

Sound Original – a state-of-the-art sound system, display, and audio accessories from Crutchfield®.

Ride Original – customizable lift or lowered suspension kits, off-road wheels and tires, and accessories from Tire Rack®.

Drive Original – an exhilarating, supercar driving experience package for four people at a world-class racetrack from Xtreme Xperience.

Twelve monthly prizes will be awarded and all entrants of the CRC BRAKLEEN 50th Anniversary ‘Be Original’ Sweepstakes will be eligible for the grand prize trip for two to the 2022 SEMA show. Additionally, CRC will award weekly prizes, including CRC products, throughout the promotional period.

“As we kick off the ‘Be Original’ sweepstakes, we want to acknowledge the loyalty and trust that pros and do-it-yourselfers place in BRAKLEEN and CRC products every day,” notes Dori Ahart, CRC Industries Senior Marketing Manager. “This is not just a celebration of our flagship product, it’s a thank you to all our loyal BRAKLEEN users who have made it the number one brand for 50 years. The ‘Be Original’ theme celebrates our fans and encourages them to express their originality with the customized prizes that they choose.”

To enter the sweepstakes, and for complete rules and regulations, fans can visit CRCBeOriginal.com. Extra entries to the contest can be earned by sharing the sweepstakes hashtag (#CRCBeOriginal) on Instagram and Twitter, watching a CRC BRAKLEEN video, and answering a short questionnaire online. The Sweepstakes is open to legal residents of the U.S., who are 18 years or older (19 years old if a resident of AL or NE; 21 years old if a resident of MS).