Obituary: Hot Rodder Craig Morrison

Obituary: Hot Rodder Craig Morrison

The hot-rodding world lost one of its rising young stars as Craig Morrison, 46, passed away unexpectedly on June 13.

The hot-rodding world lost one of its rising young stars as Craig Morrison, 46, passed away unexpectedly on June 13 due to complications from Covid-19.

Born in Tacoma, Washington —seemingly with a wrench in one hand and a fishing rod in the other— he enthusiastically followed in his father Art’s footsteps as an avid outdoorsman and automotive craftsman.

He attended the University of Washington, where he received his degree in Business Administration. Following graduation, Morrison embarked on a series of travels around the world. While on a trip to England, he met the love of his life, Clarey. She emigrated to the U.S., married Craig, and they had a son, Alexander – who is now 12.

Morrison began working on his first car, a 1940 Ford, before he had a driver’s license. The ‘40 was followed by several notable projects, including a 1980 Chevrolet C10 pickup and 1950 Chevy “Farm Truck” that were both featured in prominent automotive enthusiast magazines.

He tried his hand in competition too, driving the Art Morrison Enterprises-built “Project Super Glass” 1955 Chevy in NHRA Super Gas competition at Division VI events.

After getting some “real world experience” in the automotive aftermarket, Craig returned to AME and became involved in many facets of the company business — eventually rising to Vice President.

It was Craig who recognized the need of a true “bolt on” replacement chassis to provide a contemporary ride, handling and stance for older vehicles and was the impetus behind the creation of the Morrison GT Sport chassis — which has become an important cornerstone in the “Restomod” movement.

Among his industry accolades were SEMA’s “HRIA Industry Achievement” Award for 2010, as well as the Gran Tourismo “Best In Show” award for the “Project 3G” Corvette he and his dad built for the 2006 SEMA Show.

Above all, Craig was a “people person” of the highest order. His enthusiasm, sense of humor and genuine caring enabled him to make countless friends the world over.

He will be missed.

You May Also Like

Merchants Fleet Names Starke Regional Sales Manager

Jessica Starke will be the regional sales manager for the central region of the company’s Truck & Van Rental Division.

Merchants Fleet Hires Starke as Regional Sales Manager

Merchants Fleet announced the hire of Jessica Starke as regional sales manager for the central region of the company’s Truck & Van Rental Division.

"Jessica's comprehensive understanding of the transportation industry and her unwavering dedication to delivering exceptional service are perfectly aligned with our mission to provide flexible, reliable, and innovative fleet solutions," said John Korte, vice president of central region sales at Merchants Fleet. "We are thrilled to welcome someone of Jessica’s caliber to lead the charge in driving success for our clients in the central region."

APA Appoints Nick Branoff as New Board Member

Branoff (second from left) is the CEO of Flint, Michigan-based Brown & Sons Auto Parts and is the grandson of the founder, Jack Brown.

APA Appoints Nick Branoff as New Board Member
Dill Air Controls Welcomes Sean Lannoo

Joining the Dill team on April 29, Lannoo will step into the newly established role of technical training manager. 

Sean Lane Dill
TBC Corporation Appoints New President and CEO 

Don Byrd, currently TBC’s chief strategy and marketing officer, assumes his new role effective May 1.

Goodyear Names New Americas Unit President

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear Names New Americas Unit President

Other Posts

Bartec TPMS Announces Addition to Field Service Team

Joe Miller has been involved in the automotive industry his entire career, starting in the family automotive shop, and over the years working his way through all the shop positions.

BARTEC TPMS
Grote Names Star Safety Technologies’ Regional Sales Manager

Gunther Hochapfel brings more than 18 years of experience in the safety and warning technology industry to the company.

Continental Appoints New ‘Head of Region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the US and Canada.

Continental Rob Schroeder
Eaton Names Senior Vice President and Controller

Adam Wadecki currently serves as senior vice president of internal audit.

Eaton Names Senior Vice President and Controller