The Aftermarket Auto Parts Alliance, headquarters for Auto Value and Bumper to Bumper, held its 2020 Winter Shareholder meeting in early December. More than 600 shareholder owners and channel partners registered to attend the virtual event, which included a virtual cocktail reception for the Alliance’s Latin America contingent; a shareholder-only general session featuring updates from Alliance headquarters and its IT, product and sales & marketing departments; a report from the board of directors executive committee; quick-hit interviews with some of the group’s valued channel partners; and a channel-partner town hall.
A little behind-the-scenes peek at what goes into hosting such an event online. 
Alliance President and CEO John R. Washbish recorded a Santa skit for the Alliance’s virtual 2020 Winter Shareholder Meeting. 
J.C. Washbish chats with John R. Washbish during the virtual meeting rehearsals. 
Alliance President and CEO John R. Washbish (right) and Marketing Manager Jim Holik (left) rehearsed for the Alliance’s 2020 Winter Shareholder Meeting ahead of the virtual event.
