Brandon Henderson has joined the DMA team as director, Product Management.

Henderson brings to DMA a successful background with proven experience in directing and managing the growth of automotive aftermarket product category programs with WDs and within the big box retail channel. 

Prior to joining DMA, Henderson was with Plews & Edelmann, where he was senior category manager, responsible for overseeing all category line reviews, competitor analyses, product pricing management, product life cycle management and product marketing, including trade shows and new product launches.   

Prior to Plews & Edelmann, Henderson worked for Robert Bosch Tool Corp. as a product category analyst, responsible for preparing product performance reporting, line review preparation and marketing and promotions preparation. 

Henderson received his Bachelor’s Degree in business administration from Trinity International University.