Schaeffler Americas’ automotive aftermarket division recently named Anna Heinendirk director of marketing, strategy & business development in the region Americas. Heinendirk joined Schaeffler in 2016, primarily supporting strategy development and corporate alignment for the then newly established business division.

In her new role, Heinendirk is now leading all marketing activities for the automotive aftermarket in the Americas region. She is also overseeing all customer programs and digital marketing initiatives pertaining to the further development of the REPXPERT portal, which is designed to assist mechanics in everyday repairs and diagnostics.