LTA Manufacturing has named Brian Maxwell Northeast Regional Sales Manager for the company’s ATC Truck Covers, Jason Truck Caps, Ranch Fiberglass and LoadMaster Cargo Management product lines. He will be responsible for business development, market growth, dealer relationships and strategic initiatives targeted for the Northeast U.S. market.

Maxwell will be managing a territory which includes 12 states across the Northeastern United States and the eastern Canadian provinces of Quebec and Ontario. He will report to Matt Blais, LTA Manufacturing’s vice president of sales, who stated, “We’re excited to have a sales expert of Brian’s caliber join the LTA team, as we’re confident he’ll help us reinforce the company’s quality first, customer focused approach to our valued dealer base.” 

Maxwell has 30 years of account management and sales experience; having worked for industry leading ISO9001 certified manufacturers Sprague Devices, Rockwell International, InFocus Corporation and Holland Hitch Company, where he also managed the sales activities with national accounts.

Maxwell holds a Bachelor of Science degree in Industrial Management/Engineering from Purdue University, West Lafayette, Indiana.