Motorcar Parts of America (MPA) has announced the appointments of industry veterans Niall F. Davidson as vice president of sales, and Christine Whitfield as vice president of marketing for the company’s heavy-duty wholly owned subsidiary Dixie Electronics, based in Toronto, Canada.
“Niall and Christine are highly regarded industry veterans, and their respective positions support our strategic vision for growing the heavy-duty rotating electrical business. We look forward to benefiting from their industry knowledge, expertise, passion and commitment,” said Selwyn Joffe, chairman, president and CEO of Motorcar Parts of America Inc.
Davidson most recently served as vice president sales, marketing and product management for MAHA USA LLC. He previously served for several years as vice president and general manager for the automotive aftermarket for Robert Bosch, focused on the North American market. Previously, Davidson held a variety of sales and marketing positions during his more than 20-year tenure with Snap-on-Equipment and earlier Snap-on-Tools International, where he managed a distributor sales force with three branches and 10 country managers focused on 12 brands of tools and equipment in multiple segments in 18 countries within the Asia/Pacific region. He earned a Bachelor of Arts degree in business administration from Saint Leo University in Florida. He also earned a certificate in leadership from Queen’s Smith School of Business, Queen’s University, and has participated in numerous development programs focused on sales coaching and professional development.
Whitfield most recently served as director of regional marketing Americas for Federal-Mogul Motorparts, executing strategic programs in cooperation with global brand managers, sales teams and customers across the regions. Prior to Federal-Mogul Motorparts, she held the vice president of marketing position with BBB Industries, a remanufacturer for rotating electric, power steering products and brake calipers. Previously, she was director of parts marketing North America for AGCO Corp., a global manufacturer and distributor of agricultural equipment and related products. Earlier in her career, she held various brand and product marketing positions within Federal-Mogul. Whitfield earned a Bachelor of Arts degree in business management from Northwood University in Midland, Michigan, and has participated in numerous leadership and training programs throughout her career.
