The Aftermarket Auto Parts Alliance’s Jimmy Golden has been promoted to director of e-commerce solutions.

Golden will be responsible for managing the strategic direction and day-to-day operations of the Alliance’s customer-focused e-commerce solutions like MyPlace4Parts. In his new role, he will report directly to Alliance Vice President and Chief Information Officer Dale Hopkins.

“Jimmy’s automotive experience coupled with his content and technology background make him a perfect fit for this new role,” Hopkins said.

A 29-year automotive aftermarket veteran, Golden joined the Alliance in June of 2009 and has served in a variety of capacities, from data management and support to project leader for the Alliance’s business-to-business solution. He has been a major player in the development of MyPlace4Parts, which is widely recognized by technicians as one of the top e-commerce systems in the industry.

“This is a well-earned promotion,” said John Washbish, president and CEO of the Alliance. “Jimmy has been an integral member of our team for the past decade, and we look forward to his continued e-commerce insights and contributions in the years to come.”

Prior to joining the Alliance, Golden worked at Epicor from 1994 to 2009, first as electronic catalog and service solutions manager and later as product marketing assistant.

Golden’s new position took effect Aug. 1.