VP Racing Fuels has announced that Chris Wall will be assuming responsibilities for a broad portfolio of the company’s initiatives.

In this newly created role, Wall will be overseeing VP’s Race Fuel Sales on the East Coast, as well as leading national sponsorships and leading OEM relationships as senior director.

“Chris brings a unique blend of experience in automotive aftermarket and motorsports required to tackle these diverse but related initiatives,” said Alan Cerwick, president and CEO of VP Racing Fuels. “His industry knowledge and established relationships are second to none, and we expect accelerated growth activity in his areas of responsibility.”

Wall joined VP as chief marketing officer in 2014, responsible for all marketing during a period of growth for the company. More recently, he served as senior director of branded retail, and had grown that division to close to 300 VP-branded c-stores in less than two years. In the past year, he has spearheaded VP’s most recent retail expansions with VP Powerwash car wash systems and VP FastLubes oil change centers. Prior to joining VP, Wall held management positions with Porsche Cars North America, Pirelli Tire, and Yamaha Motor Corp.