Mevotech has announced the addition of Don Keeling as the company’s new national sales director for traditional sales in the U.S., reporting to Todd Hack.

Keeling will lead the U.S. sales team responsible for the traditional aftermarket distribution channel. He also will spearhead the development of sales strategies within the channel to accelerate Mevotech’s growth.

Keeling comes to Mevotech with more than 20 years of experience from Sunsong North America, AMS Automotive, as well as the NA Williams Co.

“Don’s experience in sales and customer service spans over two decades,” says Hack, executive vice president of sales and marketing for Mevotech. “We’re thrilled to have him join the Mevotech team with his unique blend of expertise in automotive sales and customer service. We welcome him to the team.”