Advanced Fuel Dynamics, manufacturer of performance flex fuel systems, has hired Gray Fredrick as its new director of sales and marketing.

In his new role, Fredrick will look to expand Advanced Fuel Dynamics’ sales and marketing efforts. He also will be responsible for growing Advanced Fuel Dynamics’ brand presence and consumer education.

“We are thrilled to have Gray join the Advanced Fuel Dynamics team,” said CEO William Clayton. “Gray’s background and knowledge of the aftermarket business as well as his innovative approach to marketing makes him a great fit for this company.”

Fredrick got his start in marketing at Louisiana State University, where he received a bachelor’s degree in advertising and marketing. An avid car guy, Fredrick pursued further education in mechanical engineering at the University of Tennessee. After college, he designed and sold transmissions as the co-founder of American Powertrain. In his spare time, Fredrick enjoys working on his own cars, inventing, writing and frequently contributing automotive tech articles to various automotive publications.