MGP Caliper Covers, a leading provider of easy-to-install, American-made custom car upgrades, celebrates its 10th anniversary in 2018.
The company’s stylish and affordable custom products, manufactured in the U.S. at MGP’s San Diego facility, disguise the calipers visible behind increasingly popular rims with open-wheel designs and can be installed in an hour. MGP offers licensed branded covers together with a patented fastening system, designed specifically for each vehicle’s own unique manufacturer’s caliper.
In its first year, MGP sold just 200 units. A decade later, more than 250,000 vehicles have been fitted with the company’s caliper covers. Initially appealing to owners of American performance cars, MGP caliper covers are now increasingly sought out by drivers of trucks, SUVs and luxury cars.
“Over our 10 years in business caliper covers have been well-received as an exterior accessory and we’ve proven that there’s demand and huge opportunity for growth,” said MGP owner Mike Barland. “On their own, our custom caliper covers are a uniquely affordable and accessible upgrade for personalizing a car’s appearance, or they can be the final aspect to completing the overall look when vehicle owners upgrade their rims to enhance the performance and look of their wheels. There are 100 million cars in the U.S. with open-wheel design, and that number increases every year.”
MGP currently offers customizable aluminum caliper covers for all vehicle makes and models from the last 20 years and can create options for older vehicles. Custom options include factory paint matching to the vehicle’s own paint color, personalized engravings and engravings from MGP’s licensed partners.
“Manufacturers see the value in this product, and that helped us get licensing partnerships with Ford, GM, MOPAR, Honda and Acura with more to come in the future,” Barland said.
MGP caliper covers are available at the company’s website, calipercovers.com, or from a nationwide network of more than 21 major licensed dealers.
