Axalta Coating Systems, a global supplier of liquid and powder coatings, has appointed Matthias Schönberg as vice president of Axalta and president of its Europe, Middle East and Africa (EMEA) region. He takes up his position on Oct. 1.

Schönberg’s role will be to drive the EMEA region’s growth strategy. He joins Axalta from Continental AG, where he held numerous leadership positions including, most recently, CEO of its ContiTech Fluid Technology business and executive vice president of Continental AG. During Schönberg’s 17 year tenure with Continental AG, he was well versed in dealing with multi-brand, multi-channel and distributor-oriented business models as well as working closely with automotive OEMs.

Charlie Shaver, Axalta’s chairman and CEO, said, “Matthias’ extensive senior leadership roles over the past 14 years in Europe, as well North and South America, in the automotive and automotive aftermarket sectors bring an exceptional combination of skills to Axalta. As part of the global Axalta team, he will work to put our nearly 150-year coatings expertise to maximum effect for our customers in the growing EMEA region.”

Schönberg said, “I’m impressed with Axalta’s dynamics and, of course, with its business success. Now, as a member of the Axalta team, I look forward to being part of the company’s success in the future. Axalta’s foundations are built on innovation, and this, coupled with its strong market penetration and customer orientation, provides a great platform for growth across the region.”

Schönberg holds a master’s of business administration, corporate finance and tax from the University of Bayreuth, Germany.