ROUSH Performance received the Export Achievement Certificate from the U.S. Department of Commerce in recognition of opening and expanding into foreign markets in the Middle East and China. The Specialty Equipment Market Association (SEMA) recommended ROUSH Performance for this highly prestigious government award.
“This award underscores ROUSH Performance’s growth in sales and brand development in global regions,” said Tim Wheeler, vice president of global sales. “The 2015 Ford Mustang became a global vehicle platform for the first time ever, and it ignited exciting demand from Mustang enthusiasts around the world for our ROUSH Performance appearance, styling, handling and power products.”
The company now sells ROUSH-engineered performance parts and technologies for Ford Mustangs and F-150 trucks in the Middle East and China. In addition, it distributes the ROUSH Mustang vehicle program through Ford dealers in Saudi Arabia and the United Arab Emirates, with plans to expand its vehicle programs into China for 2016.
“The global release of the new Mustang worldwide expanded export opportunities for the SEMA industry. ROUSH Performance led the industry in this global demand,” said Linda Spencer, senior director of international and government affairs for SEMA.
SEMA is also helping guide business development efforts for ROUSH Performance in Australia, South Africa and Western Europe. SEMA provides members information such as commerce, trade, exporting policies and customs for conducting business in different global regions.
Commerce Department Assistant Secretary Marcus Jadotte presented the Export Achievement Certificate to ROUSH Performance’s Tim Wheeler, Tony Marszalek and Paul Grant during an awards ceremony at the SEMA Show last week.
