Bridgestone Retail Operations (BSRO) announced that it has surpassed its annual fundraising goal for Boys & Girls Clubs of America with an unprecedented $1.4 million year-to-date through its cause-marketing partnership, Driving Great Futures. In total, BSRO has donated $3.8 million as part of its three-year partnership, helping Boys & Girls Clubs of America (BGCA) to provide a safe, productive place for kids and teens during critical out-of-school hours. The majority of the funds were raised with the help of customers who donated by rounding up their purchases to the nearest dollar for BGCA. There also was additional support from key vendor partners, including Interstate Batteries, Shell and ITW/QMI.
“I’d like to thank everyone who contributed to the success of this promotion, especially our loyal customers for their generous support and our store teammates for leading the charge,” said Joe Venezia, president of BSRO. “A high-quality Club experience, combined with regular attendance, drives positive youth outcomes such as graduating on time, volunteering in the community, being physically active and abstaining from risky behaviors. Through Boys & Girls Clubs of America, we can truly help to drive great futures in the local neighborhoods where we live, work and do business.”
“The Driving Great Futures partnership with BSRO is so valuable to Boys & Girls Clubs of America because the funds raised truly impact our Clubs and the lives of the children and teens we serve,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “We appreciate all of the work Bridgestone Retail Operations has done to contribute to children and teens across the country.”
To learn more about the Boys & Girls Clubs of America, visit bgca.org. To find out more about BSRO, visit bsro.com.
