Charles Victor, Founder Of Treatment Products, Passes Away

Charles Victor, Founder Of Treatment Products, Passes Away

Victor started Treatment Products in 1972 in the basement of his home in Chicago. A regular on many show car circuits in the 70s and 80s, the company grew to become a major manufacturer of customized waxes and polishes in the U.S.

Charles Victor, a long time member of SEMA and AAPEX, passed away from complications from a stroke on Oct. 7. Victor, who was 82 years old, was the founder of Treatment Products Ltd, a family business that manufactures “The Treatment” brand of car care products.

Victor started Treatment Products in 1972 in the basement of his home in Chicago. A regular on many show car circuits in the 70s and 80s, the company grew to become a major manufacturer of customized waxes and polishes in the U.S. Victor worked closely for many years with his sons Kenneth and Jeff, who were raised in the automotive industry and who have been growing the company steadily since Charles’ retirement in 2000.

“Charlie” was well-respected in the automotive industry and loved by many; he had a friendly and caring quality that will be missed by many customers and vendors in the automotive industry, as well as numerous friends and relatives.

Victor is survived by his sons Kenneth, Jeff (Andrea) and his grandsons, Frank and Jake.

Donations in Victor’s honor can be made to The Scleroderma Foundation at scleroderma.org.

You May Also Like

Merchants Fleet Names Starke Regional Sales Manager

Jessica Starke will be the regional sales manager for the central region of the company’s Truck & Van Rental Division.

Merchants Fleet Hires Starke as Regional Sales Manager

Merchants Fleet announced the hire of Jessica Starke as regional sales manager for the central region of the company’s Truck & Van Rental Division.

"Jessica's comprehensive understanding of the transportation industry and her unwavering dedication to delivering exceptional service are perfectly aligned with our mission to provide flexible, reliable, and innovative fleet solutions," said John Korte, vice president of central region sales at Merchants Fleet. "We are thrilled to welcome someone of Jessica’s caliber to lead the charge in driving success for our clients in the central region."

APA Appoints Nick Branoff as New Board Member

Branoff (second from left) is the CEO of Flint, Michigan-based Brown & Sons Auto Parts and is the grandson of the founder, Jack Brown.

APA Appoints Nick Branoff as New Board Member
Dill Air Controls Welcomes Sean Lannoo

Joining the Dill team on April 29, Lannoo will step into the newly established role of technical training manager. 

Sean Lane Dill
TBC Corporation Appoints New President and CEO 

Don Byrd, currently TBC’s chief strategy and marketing officer, assumes his new role effective May 1.

Goodyear Names New Americas Unit President

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Goodyear Names New Americas Unit President

Other Posts

New Board Leadership Announced by Women’s Industry Network

At the upcoming WIN Annual Conference in Newport Beach, California, the new 2024-2025 WIN Executive Committee and board members will be formally presented.

Bartec TPMS Announces Addition to Field Service Team

Joe Miller has been involved in the automotive industry his entire career, starting in the family automotive shop, and over the years working his way through all the shop positions.

BARTEC TPMS
Grote Names Star Safety Technologies’ Regional Sales Manager

Gunther Hochapfel brings more than 18 years of experience in the safety and warning technology industry to the company.

Continental Appoints New ‘Head of Region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the US and Canada.

Continental Rob Schroeder