The Automotive Specialty Products Alliance (ASPA) will be hosting a luncheon, sponsored by DS Containers, at AAPEX from noon to 1:30 p.m. on Nov. 1 at the Venetian in Las Vegas. The organization says this is a good opportunity to learn more about how to use racing to help build a company’s brand.

Steve Cole from NHRA sponsor Old World Industries, will provide lessons learned in using the company’s sponsorship of the John Force Racing Team to successfully raise awareness for its products to NHRA racing fans nationwide.  

As an added bonus, ASPA luncheon attendees will have the opportunity to meet and obtain autographs from John Force, founder and leader of one of the most successful NHRA funny car racing teams in history.

Registration is available now through Oct. 26 at $100 per person/$1,000 per table. Sponsorships are still available.