Wahler-Branded Products Now In BorgWarner Packaging

Wahler-Branded Products Now In BorgWarner Packaging

BorgWarner has implemented this change as part of its integration of the former Gustav Wahler GmbH business.

As part of its integration of the former Gustav Wahler GmbH u. Co. KG (Wahler), BorgWarner continues to provide its customers with familiar Wahler product quality using newly designed BorgWarner aftermarket packaging.

“We are pleased to announce the launch of our new BorgWarner aftermarket box design. Changing the Wahler packaging from red to white and blue will help us reassure customers of the aftermarket parts’ authenticity and proven quality,” said Michael Boe, vice president and general manager, Global Aftermarket, BorgWarner Turbo Systems. “The new packaging will also help strengthen the BorgWarner brand in the aftermarket and increase our reputation as a strong and reliable partner in this segment.”

The design features a prominent blue BorgWarner logo and follows the global aftermarket packaging identity.

All BorgWarner aftermarket parts are available for a broad range of vehicles and deliver the same high-performance, quality and reliability as OE products. Due to BorgWarner’s broad aftermarket portfolio and its long-standing expertise in this segment, customers continue to benefit from a strong market presence as well as excellent delivery performance and service quality.

For contact details and more information about BorgWarner’s aftermarket portfolio, visit aftermarket.borgwarner.com.

You May Also Like

Alliance Welcomes The Gandia Group as Newest Auto Value Member

The Gandia Group is a full line distributor of automotive aftermarket parts and accessories in San Juan, Puerto Rico.

The Aftermarket Auto Parts Alliance, Inc., announced the Gandia Group in Puerto Rico as the newest Auto Value Latin America Shareholder, effective March 1, 2024.

The Gandia Group is a full line distributor of automotive aftermarket parts and accessories headquartered in San Juan, Puerto Rico. They have a main distribution center along with 22 retail locations that go to market a Centropiezas Plus – Los Duros En Piezas.

NexaMotion Group Opens New Arch Auto Parts Store

The new store in Plainview, New York, is the company’s fourth location in Nassau County.

NexaMotion Group Opens New Arch Auto Parts Store
APA Welcomes BS Products as New TruStar Member

BS Products is a full-line nationwide wholesaler of automotive and quick lube supplies.

APA Welcomes BS Products as New TruStar Member
Federated Announces New Affiliate Member

A collaboration with the Association of Independent Oil Distributors will focus on mutual benefits for the respective members.

Federated Announces New Affiliate Member
APA to Host Annual General Meeting

The event will be held on March 26-28, at the Grand Hyatt San Antonio River Walk in San Antonio.

Other Posts

BorgWarner Recognized by Newsweek

The company was awarded on Newsweek’s ‘Most Trustworthy Companies in America’ List.

PGI Wins Quality Award from NAPA Auto Parts

Premium Guard, Inc. was recognized for its leadership and excellence in quality.

PGI Wins Quality Award from NAPA Auto Parts
BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

MEMA Welcome EPA's Final Rule on H-D Emission Standards
Vast-Auto Awards Top Stores, Suppliers at Annual Convention

During the event, the Vast-Auto team recognized its distribution customers and unveiled its new brand image and programs.

VAST-AUTO-DISTRIbution-awards