RealTruck announced it has undertaken an organizational restructure to re-align departments and leaders more closely with company objectives to optimize performance. A key change, which goes into effect immediately, is the appointment of Dan Strezo as vice president of the merchandising department.

An industry veteran with 27 years of experience in the automotive aftermarket industry and 13 years in online retail, Strezo will oversee category managers, brand managers, vendor relations and research and development in his new position.

“I am extremely thankful for this promotion and I am ready to roll-up my sleeves and get to work,” said Strezo. “My goal is to help build this company into the No. 1 online retailer for aftermarket pickup truck accessories and ensure we achieve our mission of revolutionizing the truck accessories industry. The merchandising team will work closely with other RealTruck departments to ensure an immersive and engaging experience for our shoppers, and to provide expert advice and comprehensive information on every product we sell.”