Kevin O’Dowd has been named vice president of marketing and chief marketing officer for the Aftermarket Group of Crowne LLC, responsible for the marketing of its core brands: Trico Wiper Blades, Carter Fuel Pumps and Strong Arm Lift Supports.

O’Dowd has more than 10 years of experience in the automotive aftermarket, managing a variety of top tier brands at MANN+HUMMEL and Federal-Mogul, as well as an earlier highly successful stint at Trico Products. This followed a 15-year advertising career with McCann Erickson World Group and its sister agencies.

“Kevin’s marketing excellence adds to the strength of our core executive team,” said Jay Burkhart, president, aftermarket for the Crowne Group, “We are excited about growing our brands and working with our channel partners to mutually develop shared business success.”

In addition to O’Dowd’s appointment, Joe Stephan was recently named vice president of sales and chief commercial officer, joining Mike McKee, vice president, product and planning for Crowne’s Aftermarket Group, which is based in Rochester Hills, Michigan.