TBC Brands is expanding its light truck product offering with the introduction of the Sailun Terramax A/T 4S and Trail Guide All Terrain lines in fall 2016. Both lines have earned the RMA Three Peak Mountain Snow Flake (3PMSF) symbol, indicating superior performance in winter driving conditions.
The Terramax A/T 4S and Trail Guide Terrain, offered exclusively in the U.S. by TBC Brands, will provide value-seeking consumers with a high-quality, year-round performance product designed to deliver superior on and off road traction for SUVs, pickups and vans.
Highlights of the Terramax A/T 4S and Trail Guide Terrain include:
- 26 metric and LT SKUs covering 16-inch, 17-inch, 18-inch and 20-inch diameters
- All-terrain tread design
- Increased siping, multi-step lugs and low-temperature-responsive compound to improve comfort with without sacrificing traction
- “Three Peak Mountain Snow Flake” (3PMSF) certification
- A 50,000-mile tread wear warranty
For dealers, the company says the lines offer an opportunity to drive sales in the all-terrain segment with a high-value product offering featuring premium performance attributes traditionally found only in higher priced major brand products, according to the company.
“I’m excited to bring these great new product lines to our customers,” said Jon Vance, vice president of product marketing for TBC Brands. “The Terramax A/T 4S continues our expansion of the TBC exclusive Sailun passenger and light truck program with a great looking and hard-working product that delivers top-tier year-round performance capability combined with an economical price point that can drive bottom line results. And with the Trail Guide All Terrain, this outstanding value proposition will also be available to dealers outside of the Sailun dealer network.”
Both the Terramax A/T 4S and the Trail Guide All Terrain will be available in October 2016.
