PurolatorBOSS, Purolator’s new entry in the high-premium oil filter category, is now available to consumers at retail automotive stores throughout the United States. Currently available in 22 SKUs representing more than 200 million vehicles on the road today, by year-end, the PurolatorBOSS brand will expand to 37 SKUs for additional coverage.
PurolatorBOSS oil filters support maximum engine protection for synthetics, high-mileage and conventional blend motor oils. The company says it is an ideal match for full synthetic oils, providing up to 15,000 miles of engine protection.
“With placement in stores across the nation, Purolator is providing customers an all-new innovation in high premium oil filtration,” said Kevin O’Dowd, global director of product and brand marketing for the automotive aftermarket for MANN+HUMMEL Purolator Filters LLC. “Partnering with automotive retailers throughout the United States allows us to offer do-it-yourselfers and service professionals alike high-quality, advanced protection filters.”
Engine and engine oil technology has evolved over the years. As the industry continues to trend toward synthetic oils and extended mileage oil change intervals, filter technology must offer enhanced performance to provide optimal protection. PurolatorBOSS provides a filtration solution for these industry trends, as well as harsh driving conditions, such as towing and hauling, heavy traffic, stop-and-go driving, frequent short trips, extreme climates and mountainous terrain.
PurolatorBOSS employs SmartFUSION Technology, which features 100-percent synthetic media supported by fully integrated, reinforced polymer mesh — allowing the filter to trap more dirt and contaminants to provide maximum protection, according to the company. The media’s precision pleating delivers unprecedented performance by capturing microscopic contaminants while maximizing oil flow.
This premium oil filter features the PuroSEAL gasket that is made from ethylene-acrylic material. PurolatorBOSS filters are engineered with a BOSS Steel Casing to increase durability and withstand extreme pressure, while the double helix metal center tube facilitates optimal oil flow and silicone anti-drainback valve protects against dry starts.
Purolator’s product also includes patent-pending, six-sided “hex” box packaging, which not only provides increased visual surface area in order to display key product information, but also grabs attention at retail to help drive sales at the register. In addition, the design provides precise, fitted protection, ergonomic handling and displays properly on both angled and flat store shelves.
To find out more about PurolatorBOSS and locate a product retailer near you, visit pureoil.com.
