Hastings Manufacturing Co. has appointed Ken Holbrook as president and CEO.

In his previous role at Hastings as senior vice president of sales and marketing, Holbrook had a significant impact in growing global sales and bringing a focus back to marketing for the company. Under his direction, Hastings has revitalized the Hastings brand globally, created a new website and will soon be launching on TecDoc. Holbrook has spent nearly 30 years in the automotive industry, including at Magna International.

With this change , Jeff Guenther has been promoted to senior vice president of sales and marketing. He comes to this position with more than 30 years of experience at Hastings Manufacturing. During his tenure at Hastings, Guenther’s roles have included marketing and global sales.