Alliance Promotes Denton Lewis to Category Manager

Alliance Promotes Denton Lewis to Category Manager

Lewis will lead a team of product data analysts and represent the Alliance HQ office and the Auto Value & Bumper to Bumper shareholder members through business interactions with manufacturing partner organizations and their teams.

The Aftermarket Auto Parts Alliance, Inc. announced the promotion of Denton Lewis to category manager, effective as of May 1, 2024.

Lewis will lead a team of product data analysts and represent the Alliance HQ office and the Auto Value & Bumper to Bumper shareholder members through business interactions with manufacturing partner organizations and their teams, the Aftermarket Auto Parts Alliance said.

“Denton Lewis continues his excellent work with our shareholder members and our manufacturing channel partners.” said Justin Hebert, vice president of category management at the Alliance. “His responsibilities continue to expand, functioning as a main conduit with our valued channel partners and our distributor members and is a leader among the entire category management team. Denton continues to grow in his role at the Alliance and has been a great addition to our team. We look forward to his continued career growth.”

Lewis will continue working with new and existing manufacturing channel partners, perform annual category reviews, assess sales, margins, and evaluate inventory performance by leveraging internal and industry data sources, according to the latest press information. Lewis also will leverage the product analyst team members to conduct market research and business intelligence with an eye on competitive positioning, product quality and vehicle coverage.

“I am delighted to step into this new position and play a larger role in developing our category management program with the visionary team at the Alliance,” Lewis said. “Together we will focus on a category management program that enhances our market presence and builds lasting value for our shareholder members and our channel partners.”

Lewis previously was senior category analyst – Underhood, re-joining the Alliance in April, 2023. Prior to this role, he was a real estate opportunist in Dallas. From 2018-2021, Lewis was a product analyst working under Hebert at the Alliance Headquarters’ office. Lewis holds a dual B.S.B.A. degree from the University of Tulsa in Finance and Economics.

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