The Yokohama Tire Corp. (YTC) television advertising campaign, “I Am Yokohama” won a bronze local-level ADDY Award in the products category from the American Advertising Federation (AAF) of Orange County, California.
The “I Am Yokohama” campaign was designed by YTC’s digital agency of record, Irvine, California-based INK. The campaign includes two TV commercials that use computer-generated imagery to highlight various elements of tire components and design, a microsite (iamyokohama.com) and several touch points, including print, online and social media.
The local Ad Club ADDY Awards are the first of a three-tiered national competition conducted annually by the AAF, which recognizes and rewards creative excellence in the art of advertising, graphic design and Web design. The ADDY Awards receive more than 40,000 entries every year. Winners are selected based on creativity and effective messaging.
According to Alan Holtschneider, YTC director, marketing, the campaign was intended to show people how much technology goes into Yokohama tires in an original way.
