CHARLOTTE, N.C. – Together with NASCAR Digital Media, ExxonMobil is unveiling the Mobil 1 #INMYRIDE Sweepstakes, an online fan engagement program that gives everyday motorists an opportunity to showcase what they keep inside their personal vehicles and enter for a chance to win an ultimate NASCAR experience – a trip to Las Vegas for the 2014 NASCAR Sprint Cup Series Champion’s Week.
Starting today, fans are encouraged to snap and share their #INMYRIDE photos to a special hub within the “NASCAR Automotive Technology Center Engineered by Mobil 1” website at NASCAR.com/INMYRIDE. The platform also features a central landing page where fans can upload their photos via Instagram with the hashtag #INMYRIDE to enter the sweepstakes.
“We’re asking fans to show us their personalities and what is important to them by visiting NASCAR.com/INMYRIDE and sharing their unique images,” said Artis Brown, Mobil 1 motorsports manager, ExxonMobil Fuels & Lubricants. “You can tell a lot about drivers just by looking inside their cars, whether it’s under the hood or in the cabin. We’ve found that many passionate Mobil 1 users take pride in the fact they’re putting the world’s leading synthetic motor oil brand in their engines.”
Photo submissions and entry into the Mobil 1 #INMYRIDE Sweepstakes conclude at 11:59 p.m. EDT on Sunday, Aug. 31. One lucky fan will be randomly selected as the sweepstakes winner. The winner and a guest will receive a NASCAR Sprint Cup Series Champion’s Week-themed prize package that includes:
* Round trip flights to Las Vegas
* Three-night hotel accommodations
* Tickets to the NASCAR Myers Brothers Luncheon
* VIP tickets to the NASCAR Victory Lap
* Tickets to NASCAR After The Lap
* VIP brunch/meet & greet with a NASCAR personality
* Tickets to the 2014 NASCAR Sprint Cup Series Awards
* Ground transportation and additional spending money awarded as a $500 Visa gift card
To support the campaign, Mobil 1 is launching an integrated marketing effort that includes online, radio, and video content starring Tony Stewart, driver of the No. 14 Mobil 1/Bass Pro Shops Chevrolet SS and co-owner of Stewart-Haas Racing (SHR). Joining Stewart to support the campaign is fellow SHR driver Kurt Busch. Each offers a humorous take on various items that reside in their personal vehicles, encouraging fans to do the same.
In January 2013, Mobil 1 announced a multi-year partnership extension making it the “Official Motor Oil of NASCAR” and “Official Lubricant Technology Partner of NASCAR” through 2017. As part of that renewal, Mobil 1 and NASCAR launched a digital content platform with the ”NASCAR Automotive Technology Center Engineered by Mobil 1” online site, NASCAR.com/AutomotiveTechnology, where fans can learn about the latest in automotive and racing technology.
Mobil 1 has been the Official Motor Oil of NASCAR since 2003 and is used by more than 50 percent of the teams in NASCAR’s top-three series. The 2014 NASCAR racing season marks the 12th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the premier motorsports series in the United States.
