ST. LOUIS, Mo. – HDA Truck Pride announces the appointment of John Misken to the HDA Sales and Marketing Team. Effective March 1, Misken will serve as business development manager for the Western Region, reporting to Tina Alread, director of sales and marketing. The business development team is a key component to the growth of the organization. They serve as the face to the industry and the conduit to the membership; enhancing communications, promoting product diversification, driving support of value added programs and services and conducting critical training components.
 
“We are excited to have John join our team. He has a reputation for exceptional customer service as well as a vast knowledge of the commercial vehicle industry," said Alread. "John brings a unique background of sales, product expertise and operational management. All of these things, coupled with his strategic capabilities and customer focus brings HDA Truck Pride a tremendous enhancement to our organization.”
 
Misken joins the HDA Truck Pride team with 22 years of industry experience from both the distributor and the manufacturer sides of the business. Misken spent the past two years as regional sales manager with Marathon Brake Systems, managing the business in the commercial vehicle aftermarket, OES and transit markets covering Arizona, California, Colorado, Hawaii, New Mexico, Nevada and Utah. Prior to that, he served 6 years as district sales manager, Commercial Vehicle Group with Affinia in the WIX, Raybestos, Brakepro and Spicer divisions. Misken also has an extensive distribution background with a variety of operational, product, training and management positions with Fast Undercar, ARI, American Brake Supply, General Brake and Pep Boys.    
 
Misken is ASE-certified in brakes and is a Certified Parts Specialist. He is a former staff sergeant in the U.S. Air Force.