CANTON, Ohio — The Timken Co. has announced the launch of new sales tools designed to help distributors target customers whose vehicles and lifestyles indicate they are likely to prefer premium products for automotive repairs.
 
Demand Insight, the award-winning Timken category management system, recently added a feature that helps identify demand for premium parts within geographic areas served by local stores and aftermarket distributors.  Demand Insight is available to authorized Timken distributors through www.TimkenStore.com.
 
“Research suggests customers who depend on work trucks for their livelihood, active families and outdoor enthusiasts place a high priority on safety and reliability in their vehicles. That makes them more likely to choose high-quality Timken bearings and hub units for their vehicles,” said Michael Peace, national automotive aftermarket sales manager for Timken.
 
Timken also offers authorized distributors profiles of target customer segments with lists of corresponding product offerings, in-store posters and promotional incentive programs for participating retail counter staff.