WILMINGTON, N.C. – Aftermarket industry professional Jonathan Medford has rejoined the marketing firm he co-founded. The firm also has announced the launch of a new aftermarket division.
 
Inspire is a full-service content marketing, website development and video production firm that was founded in Wilmington, N.C., in 2005. The company’s new aftermarket division will provide a variety of services including e-commerce and marketplace development, print and electronic cataloging, search engine marketing, social media marketing, print advertising, trade show marketing, video production and animation services.
 
Medford previously worked for DMA Goodpoint as director of marketing and web services, where he spent three years developing the marketing campaigns for Sensen Shocks & Struts and SpeedyStrut complete strut assemblies. He was also lead project manager for electronic cataloging and web distribution services where he helped distributors grow sales through traditional and online channels.
 
"We are looking to work with traditional distributors who want to take the next step in expanding their businesses into online marketplaces,” Medford said. “We also want to help manufacturers provide their distributors with tools that will make them successful online.”
 
Medford was project lead for the Sensen “I Need Options” print advertising campaign, which won the 2012 AIA Award for Best Advertising/Merchandising of an Import Product Line.
 
To learn more about Inspire’s services for the aftermarket, visit www.inspirenc.com/aftermarket.