PANAMA CITY BEACH, Fla. – FMI Automotive has launched a new website at www.fmiautomotive.com.
 
The website features a new look reflecting the company’s new corporate identity and showcases the latest FMI Automotive news and information about its premium performance water pumps.
 
“Our new website is not only attractive, but was designed to tell our story and convey our No. 1 priority: quality,” said Casey Lee, president of FMI Automotive. “Because we understand that our customers’ time is valuable, we made sure our new site is user-friendly, easy to navigate and a useful resource for them.”
 
Visitors to the new FMI Automotive website can access the company’s catalog, download technical bulletins, and learn about product features and benefits. News about FMI Automotive and the motor vehicle aftermarket as well as company leadership profiles are featured along with one-click access to FMI’s social media platforms. The company says it has plans to add more useful information to the site in the future.  
 
FMI Automotive recently introduced a new, contemporary logo for the company’s name-brand parts as well as high-end graphic packaging to clearly communicate product features, benefits and value. The new packaging identifies domestic and import applications with blue and red designs, respectively, making it easier for distribution customers to manage and distinguish inventory.  
 
Editor’s Note: To learn more about FMI Automotive, check out our recent AMN Executive Interview with CEO John Wall, here.